I want to thank all the readers of old LLB for making our last month on the Law Professor Blogs Network such a smash hit. Not counting our We’re Moving post, Mark and I published only 2 posts on old LLB in September (because I forgot that I had scheduled them) while traffic reached record-breaking heights — 59,947 page views with 57,395 visits as measured by SiteMeter.
Wait a minute, that’s virtually a 1 to 1 ratio of views per visits. Ditto for August. Normally old LLB’s ratio was 1.4 page views per visit as logged by SiteMeter. I need to amend my early statement:
Thank you robots for making the last two months so special for old LLB.
Typically about 50% of traffic to a web destination is generated by robots. The above 1:1.4 stat for old LLB included such robot traffic. Then there are botnets designed to mess with web traffic stats. See Christopher Steward and Suzanne Vranica’s Phony Web Traffic Tricks Digital Ads (WSJ).
In the case of old LLB’s August-September traffic increase, I think another acknowledgement must be sent out into the uncensored blogosphere:
Thanks Blog Emperor Caron for your tech crew’s “robust testing” before launching the Law Professor Blogs Network’s make-over in August.
Initially I thought googlebot was hitting “LPBN 2.0” just because of the implementation of the redesign generally. Perhaps not. No chance that robots hit old LLB during its last two months so frequently because of the sloppy implementation of robo-ads on Network blogs, right?
I don’t know about current Network authors but I’m thinking this is “bad for business”. As illustrated by LLB’s SiteMeter stats, below, some but not all Network blogs have experienced a similar — purely coincidental, right? — traffic pattern change starting in August. Oops.
And then there is the traffic log for one of two SiteMeters for Blog Emperor Caron’s own blog. Over one million page views in September and 2 million page views since August as of last evening. See the below screen capture. — Joe