I wrote a post earlier this week on LG’s data collection practices on its smart TVs. LG televisions apparently have a feature for collecting and transmitting to LG channel view information as well as file names from a connected USB stick. There is a setting that allows a user to turn off the feature though when selected the information was still collected and transmitted. The rationale for this was to customize ads sent to the TV based on viewing habits even though there was (allegedly) no personally identifiable information collected.
LG figured out it had a publicity problem on its hand. The company issued a statement saying it will fix the problem with a firmware update that will actually turn off the feature when a user turns it off. The same update will stop the reading of file names from attached devices as well. LG admitted that data was transmitted though never stored on its servers. What? Then what was the point of transmitting it in the first place? I think there is more to this than the company wants to admit. Perhaps the information was sent to a third party who supplies the customized ads. Who knows. I think LG needs to be a bit more forthcoming on just what is going on here.
Details are in a report on CNET.