The Advertising Empire Strikes Back

If one hates ads on the web, one would tend to use an ad blocker.  I don’t mind ads on sites.  I know I’m being tracked by Google and whoever.  As a librarian looking for information used by other people, I’m not sure if I’m confusing the trackers.  I get some very interesting ads as a result.  I sometimes get ads for fantasy baseball after I browse sites for sports law news.  Every time I look at a product on Amazon I’m certain to see whatever I viewed on various newspaper sites.  I’m sure everyone has similar experiences.  Don’t like it?  Get an ad blocker.

Advertisers and the large corporations that push products are not fond of this technology.  It threatens the eyeball count.  What to do then.  The Register is reporting that the Washington Post (owned by Amazon’s very own Jeff Bezos) has tried an experiment.  When the server encountered an ad blocker, it in turn blocked the Post content with a message that informs the reader to turn off the blocker to see the content.  The same article describes a Google effort to do something of the same thing with ads on YouTube.  The company even disabled the skip ad function for those who block ads.  But…but…I just wanted to see a cute cat video without the ad for comfortable underthingies I seem to keep getting.  Note:  I have no idea why this ad recurs.  None of my searches, including personal, have anything to do with these kinds of products.  Then again, Google profiled me as a NBA fan at one point.  It’s hockey you robot.  How many times do I have to visit NHL.com for you to figure that out?

I guess the world isn’t going to work that way if this technology becomes popular with sites.  Papers are starting to distribute content directly via social medium, which, as this article in The Verge points out, offers some immunity from blockers as well.  Apple offered a blocker app in the App Store for a short time.  The company took it down and even made the unprecedented move of offering refunds because it worked too well.  Ads in Safari did not come through. The app threatened one of Apple’s revenue streams and that is a no no.

As I said above, I don’t block ads.  I treat them as a game to see how my searches and other web content I use generate ad subjects.  I’d like to think I can make that Google Robot serve up ads for a me that doesn’t really exist.

Mark

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