In Moneyball for Book Publishers: A Detailed Look at How We Read, New York Times, March 14, 2016, Alexandra Alter and Karl Russell report that Jellybooks, a reader analytics company, is providing statistical analysis of ebook reading behavior to seven unidentified trade publishers.
Here is how it works: the company gives free e-books to a group of readers, often before publication. Rather than asking readers to write a review, it tells them to click on a link embedded in the e-book that will upload all the information that the device has recorded. The information shows Jellybooks when people read and for how long, how far they get in a book and how quickly they read, among other details. It resembles how Amazon and Apple, by looking at data stored in e-reading devices and apps, can see how often books are opened and how far into a book readers get.
Alter and Russell also report that “[f]or the most part, the publishers who are working with Jellybooks are not using the data to radically reshape books to make them more enticing, though they might do that eventually. But some are using the findings to shape their marketing plans.”
Click to enlarge above image to view an example of Jellybooks’ reader analytics. — Joe