So this morning’s email from the Land of 10,000 Invoices said, “Thomson Reuters is conducting a survey to gather your feedback as a valued customer.” OK, what the hell. Sometimes taking a vendor survey is revealing. From the survey’s first page display comes the first question:
Thank you for taking the time to participate in our survey. The survey is brief and should take around 5-7 minutes to complete. Your opinions will help us ensure that we are providing the best possible solutions and services.
What best describes your role?
Clerk of Court
Court Administrator/Court Manager
Management Information Systems (MIS) Director
Other (please specify) ____________
And when I specified “Law Librarian” the response I received was “We thank you for your time spent taking this survey. Your response has been recorded.” At least the survey took less than a minute. File this under “Friday Fun from Thomson Reuters.” I was pretty sure I wouldn’t get too deep into the survey because of the listed job titles. Can’t the “answer company” manage its email lists better for targeting surveys? — Joe