A trip down memory lane: a visual history of the development of Google Search Engine Results Pages

Google Search Engine Results Pages (SERPs) have changed dramatically over the past 20 years. In A visual history of Google SERPs: 1996 to 2017 (Search Engine Watch), Clark Boyd writes

The original lists of static results, comprised of what we nostalgically term ‘10 blue links’, have evolved into multi-media, cross-device, highly-personalized interfaces that can even adapt as we speak to them. There are now images, GIFs, news articles, videos, and podcasts in SERPs, all powered by algorithms that grow evermore sophisticated through machine learning.

Search Engine Watch’s infographic identifies the evolution of Google Search Engine’s results pages here. Recommended. It could be used in a teachable moment about the consequences of algorithmic change generally before moving to the great unknowing of algorithmic changes engineered by WEXIS and displayed in WEXIS search output. — Joe

 

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