Like many technological tools, Twitter does not come with an instruction manual. To help both government executives who must decide whether Twitter is a useful tool for their organizations and frontline managers who will create and administer the Twitter account, Ines Mergel has written Working the Network: A Manager’s Guide for Using Twitter in Government, detailing the benefits—and risks—of hosting a Twitter feed, as well as the specifics on how to maintain a Twitter feed to achieve optimum results. From the executive summary:
Twitter updates are seen as public conversations and are increasing not only transparency and potentially accountability, but can also—when used appropriately—lead to increased inclusion of public opinion in policy formulation through information aggregation processes. Twitter can be used effectively to involve a large number of citizens and create conversations with an engaged, networked public. The outcome of these conversations can be new insights and even innovations in the public sector including suggestions on how to make government more effective, or rapidly accelerating emergency responses that help to improve public safety.
Perhaps someone will give President Trump this Twitter guide. — Joe