Google drops instant search feature

Google has retired the instant search feature it introduced in 2010 where search results will populate a page as a user typed.  No more.  The reason for this is that 50% of searches are on mobile devices where the feature makes no sense.  I wonder if anyone will notice.  More details are at The Verge and Search Engine Land. —Mark

1 Comment

  1. I don’t understand this move. They should have kept it. I’ve been in the internet marketing space off and on since 2000 and it’s easy for Google to distinguish searches from desktops and laptops vs mobile devices / tablets. People using mobile phones have significantly different browsing behavior than people using laptops or desktops. So, they could have kept using it for searches from laptops and desktops, and not used it on any mobile searches. Or at the very least, allowed it to be used as a configurable option.

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