Cambridge Analytica, a data mining firm known for being a leader in behavioral microtargeting for election processes (and for bragging about its contribution to the successful Trump presidential campaign), is being investigated by the House Select Committee of Intelligence. See April Glaser, Congress Is Investigating Trump Campaign’s Voter Targeting Firm as Part of the Russia Probe, Slate Oct. 11, 2017. Jared Kushner, who ran the Trump campaign’s data operations, eventually may be implicated. See Jared Kushner In His Own Words On The Trump Data Operation The FBI Is Reportedly Probing, Forbes, May 26, 2017 and Did Russians Target Democratic Voters, With Kushner’s Help? Newsweek, May 23, 2017.
Before joining the Trump campaign, Steve Bannon was on the board of Cambridge Analytica. The Company’s primary financier is hedge fund billionaire and Breitbart investor Robert Mercer. Here’s a presentation at the 2016 Concordia Summit by Alexander Nix, CEO, Cambridge Analytica. Nix discusses the power of big data in global elections and Cambridge Analytica’s revolutionary approach to audience targeting, data modeling, and psychographic profiling for election processes around the world.
The Rise of the Weaponized AI Propaganda Machine discusses how this new automated propaganda machine is driving global politics. This is where big data meets computational psychology, where automated engagement scripts prey on human emotions in a propaganda network that accelerates ideas in minutes with political bots policing public debate. Highly recommended. See also Does Trump’s ‘Weaponized AI Propaganda Machine’ Hold Water? Forbes, March 5, 2017. — Joe
End note: In a separate probe, the UK’s Information Commissioner is investigating Cambridge Analytica for its successful Leave.eu campaign in the UK.