The New York Times is reporting that yesterday Facebook launched an archive of U.S. political ads that appear on the world’s largest social network, showing who paid for them and other details. From the Facebook press release:
We believe that increased transparency will lead to increased accountability and responsibility over time – not just for Facebook but advertisers as well. We’re investing heavily in more people and better technology to proactively identify abuse. But if you see an ad which you believe has political content and isn’t labeled, please report it. Tap the three dots at the top right-hand corner of the ad, select “report,” and then “it refers to a political candidate or issue.” Facebook will review the ad, and if it falls under our Political Advertising policy, we’ll take it down and add it to the archive. The advertiser will then be banned from running ads with political content until they complete our authorization process. And we’ll follow up to let you know what happened to the ad you reported. This is the tool that makes it easier for you to find problems, which we want. We invite you to report any ad so we get better, faster.
Here’s the link to the Political Ads Archive (FB login required). — Joe