Re-evaluating all trade shows, Thomson Reuters withdraws as an ABA TECHSHOW exhibitor

Bob Ambrogi is reporting that Thomson Reuters has withdrawn as an ABA TECHSHOW exhibitor this year. Bob reports:

Michael Abbott, vice president of global thought leadership and of the Legal Executive Institute at Thomson Reuters, is the executive who was responsible for the company’s decision not to exhibit at TECHSHOW this year.

Over the past year, he said, TR has been re-evaluating all trade shows it attends to consider how best to engage with the customers who attend those shows. “As we start to think about how best can we engage with the customers, this is one where we thought we’d go in a different direction,” he said.

TR participates in a number of trade shows and spends a large number of dollars in doing so, he noted. It is rethinking its strategy with regard to all of those shows, he said.

Makes one wonder if TR is considering doing the same for AALL’s annual meeting.

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